Event: Business Success in China – Protecting Your Intellectual Property

Business & IP Centre, Central Library, William Brown Street

8:30 – 10:00 Wednesday 20 September 2017

Liverpool’s connections with China go back into the nineteenth century, when Europe’s first Chinese community was established.  More recently, Liverpool was the only UK city to exhibit at World Expo in Shanghai in 2010, and since then we have been developing strong trading relationships not only with our sister city, but with several regions on the Chinese mainland.

As our business relations with China increase, we are partnering with the Intellectual Property Office in Beijing, as part of their UK Roadshow, to bring expert advice to local businesses thinking of trading with Chinese partners.

China is increasingly important for UK business as an export market, and also as a partner for manufacturing, innovation and creative collaborations. There are significant opportunities on offer for British companies in a range of sectors.

China’s intellectual property (IP) and legal systems are developing quickly and have now reached a level where IP risks for foreign businesses can be mitigated in almost all cases. Getting IP right is crucial if UK companies are to succeed in China.

Tom Duke – the UK’s IP Attaché to China, based in the British Embassy Beijing – supports over 200 companies each year from across the UK. Tom will be sharing his unique insights with Liverpool businesses at a breakfast seminar on Wednesday 20 September.  The event is being hosted by Invest Liverpool in partnership with the UK IP Office and with Central Library’s Business & IP Centre.

Tom will share practical tips to ensure your China venture has the best possible chance of success. Tom will cover:

  • The main IP risks of doing business in China and how this affects exports, manufacturing, joint research and other projects. Tom will draw from his work advising British companies and their boards on risk mitigation strategies.
  • Research and innovation. Building on previous Manchester events, Tom will update on the latest practical tips for UK-China collaborative research and technology transfer projects.
  • Branding and retail. Protecting IP on China’s e-commerce and social network platforms (including giants Alibaba and WeChat), and navigating China’s chaotic trade mark system.
  • Creativity and culture. Navigating the IP challenges of China’s censorship and creative industries regulatory system.

To book your place, please email Matt Harvey at Invest Liverpool on [email protected] or phone 0151 600 2900.

Find out more about business services available in Liverpool City Region to help your company grow here.