Press Call: SwapBots at Gamescom


SwapBots augmented reality toy previewed at Gamescom 2017 by Liverpool-based Draw & Code

Media attending Gamescom 2017 are invited for a world first preview of SwapBots, a new breed of collectable and customisable toys brought to life through augmented reality. Developers Draw & Code will unveil SwapBots at the Liverpool City Region stand and will be available to demonstrate the toys throughout Gamescom.

A new generation of augmented reality toys designed to revolutionise how children play has been previewed at Gamescom 2017 by Liverpool-based studio Draw & Code.

SwapBots are collectible and customisable toys which spring into life when viewed through a smartphone or tablet screen – bridging the gap between physical and digital interaction, and opening up a new frontier for “toys-to-life” franchises.

Users through the screen to personalise and do battle with the toys on the other side, ensuring that the physical toy remains central to the game and is not discarded in favour of the associated video game. Players can pick up the toy and see it animate in their hand.

Draw & Code is one of a number of companies attending Gamescom from Liverpool’s “Baltic Triangle”, a rapidly growing hub of gaming startups in the heart of England’s fifth-largest city. For more information, visit:

SwapBots are part of the VC-funded Silicon Valley startup accelerator HAX and have won support from the government-backed UK Games Fund. After a successful Kickstarter campaign earlier in the year, the toys are slated for an autumn release, initially exclusively available from Amazon Launchpad and the SwapBots website.

Media attending Gamescom are invited to view prototype versions of the toy at the Liverpool City Region stand [INSERT TIME AND LOCATION DETAILS] and key team members will be available to demonstrate the toys throughout Gamescom.

SwapBots and Draw & Code co-founder John Keefe said: “Our faith in augmented reality feels vindicated by the hundreds of millions of users attracted to Pokémon Go and Snapchat; now we look forward to releasing SwapBots, something that takes this technology one step further and will hopefully be the next in a long line of video game success stories to come out of Liverpool.”

LCR SPOKESPERSON said: SwapBots are a fantastic example of the creativity and talent for which Liverpool City Region’s gaming sector is quickly becoming famous, and which is attracting investment from all over the world. Our companies have produced some of the world’s best-known gaming titles, and innovative products like SwapBots will further strengthen our global reputation.”




About SwapBots

SwapBots are collectible toys that use augmented reality to create a spectacular, interactive video game world around a physical toy. By swapping pieces of the SwapBots, the player can influence in-game attributes. The player simply points their phone or tablet at the SwapBot toy to see it come to life as the digital animation is overlaid onto it.

About Draw & Code

The developers behind SwapBots are immersive technology specialists Draw & Code . The Liverpool-based studio has been working with cutting-edge technology such as AR and VR for over six years.



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